No. Solidroad retired AutoQA, its QA product, in September 2026. We no longer sell QA, automated scoring of live customer conversations, or conversation analytics.
Solidroad is the AI training platform for CX teams, with realistic AI customer simulations and instant feedback and coaching.
Mark Hughes, our CEO and co-founder, announced the decision on September 21, 2026. His announcement is below in full. Read the original on LinkedIn.
Sunsetting QA and Launching System Simulations
This week we made the difficult decision to sunset our QA product at Solidroad.
Now that we’ve spoken to our customers and have a plan to find them a new home, I think it’s worth sharing why.
But to explain the decision properly, I probably need to go back a little further.
I’ve spent most of my adult life obsessed with one problem:
How do you help people attain skills that unlock more opportunities for them?
Gradguide was my first attempt at solving that problem.
And Solidroad was founded on the same idea.
We wanted to build the flight simulator for work. A place where people could practice difficult conversations, learn new skills and make mistakes before those mistakes mattered.
Then something interesting happened.
Our customers pulled us into QA.
They wanted to use Solidroad not just to train people, but to evaluate what was happening in real customer conversations.
We followed that demand, built a product around it, and it became a meaningful part of our business.
But if I’m honest, QA became a bit of a side quest from the mission that got me into this in the first place.
And side quests can be dangerous when they start consuming the main quest.
We’re now a 35-person Series A company building two products: Training and QA.
Our Training business is growing really fast. NRR is amazing. Customers love the product.
QA wasn't growing at the same rate.
Yet somehow, ~90% of the effort across engineering, sales, support and customer success was going into making QA work.
It’s very hard not to fall victim to sunk cost fallacy when you have talented people working incredibly hard on something.
But every hour spent trying to force one thing to work is an hour you’re not spending on the thing that already is.
Then, over the last few weeks, something happened that made the decision much clearer.
We had a technical breakthrough.
System Simulations.
We’ve built a way to take screen recordings of any software and turn them into fully interactive digital clones.
Instead of teaching someone how to use a system with a video, slide deck or sandbox, they can actually practice using it.
Click the buttons. Complete the workflow. Make mistakes. Get feedback. Try again.
We’re already seeing incredible pull for this from customers like Meta, Loves Travel and Cox Auto, who are using Solidroad to train people not just on what to say, but what to do.
Conversation simulations + system simulations.
The flight simulator for work that we originally set out to build is suddenly much bigger than we imagined.
We weren't going to let that opportunity pass us by.
So we’re going all in.
Thank you to all of our QA customers for trusting us with your business. We’ve learned an enormous amount from working with you, and those lessons have played a huge role in shaping Solidroad and where we’re going next.
And to the QA customers continuing the journey with us by doubling down on Training - we’re incredibly excited about what we’re going to build together.
The funny thing is, we probably couldn't have built what we're building today without the journey through QA.
QA taught us how the best companies actually operate. It showed us where people struggle, where processes break down and where training fails to prepare people for the reality of the job.
Now we get to take everything we learned and apply it to the problem we originally set out to solve.
Except this time, the opportunity is much bigger.
We started with conversation simulations.
Now we're adding system simulations.
And I think we're getting closer and closer to building the flight simulator for knowledge work.
This isn't a pivot.
It's a focus.
And I've never been more excited about what we're building at Solidroad.
Check out the video here to learn more.
If you used AutoQA
We talked to our QA customers before the announcement and made a plan to help each of them find a new home for their QA work. Some of them now use Solidroad for training. If you have a question about your account, email support@solidroad.com or talk to your Solidroad account team.