How Xtremepush Reduced Ramp Time & Built SDR Confidence Without Wasting Leads
Overview
Xtremepush provides customer engagement and marketing automation solutions, helping businesses personalize and optimize customer interactions.
Xtremepush needed a way to train new SDRs efficiently without wasting real leads. Traditional roleplays required too much senior team involvement, and relying on unqualified leads for practice was inefficient. By introducing structured sales simulations, they shortened ramp time, eliminated lead waste, and built rep confidence before they engaged with real prospects.
Industry
Customer Engagement & Marketing Automation
CUSTOMER
user since
Aug 2024
Website
The Challenge: Training SDRs Without Losing Leads
Xtremepush’s sales enablement team faced three key issues:
New hires took too long to ramp up – Requiring extensive hand-holding before they could contribute effectively.
Roleplays were inefficient – Senior reps had to dedicate time to manual training.
Lead waste – Training with real prospects meant lost opportunities and inefficient sales cycles.
We needed a way to train SDRs without risking valuable leads. Internal roleplays were time-consuming, and our sales ramp was too slow
Mark Quinn, Head of Enablement
Finding a More Scalable Training Approach
Before making changes, Xtremepush relied on:
Manual roleplay sessions – Effective but time-intensive and inconsistent.
Live lead practice – Wasted potential deals on SDR training with little return.
They needed a better system to:
Allow SDRs to practice in a risk-free environment – Without using real leads.
Reduce reliance on senior team members – Freeing them up for higher-value work.
Shorten the ramp period – Getting reps productive faster.
How Xtremepush Transformed SDR Training
Xtremepush introduced structured, AI-driven training simulations across their SDR team.
1. Risk-Free Practice Before Engaging Real Prospects
SDRs now train using realistic sales scenarios instead of unqualified leads.
Structured simulations mimic live prospecting conversations.
This builds confidence before reps engage with actual leads.
2. More Efficient Coaching & Feedback
Instead of dedicating hours to live roleplays, senior reps review performance data and offer targeted coaching.
Managers focus on fine-tuning pitch delivery and objection handling instead of repeating sales basics.
Practice leads to confidence, and confidence leads to success in SDRs
Mark Quinn, Head of Enablement
The Results: Faster Ramp Time & No More Wasted Leads
Even in the early stages, Xtremepush saw immediate improvements:
Increased SDR confidence – Reps felt more prepared before engaging prospects.
Reduced ramp time – New hires became competent faster through structured practice.
No more wasted leads – Training no longer required real prospects with no real sales potential.
The Future of SDR Training at Xtremepush
By implementing structured sales training, Xtremepush has:
Cut down onboarding time – Reps ramp up quickly and start contributing sooner.
Created a scalable training framework – Ensuring SDRs are consistently well-prepared.
Freed up senior reps for higher-impact work – No longer tied up in repetitive roleplays.
With faster onboarding, increased confidence, and no more wasted leads, structured sales training is now a key part of Xtremepush’s SDR enablement strategy.
We’ve completely changed how we train SDRs—more efficient, more effective, and built for scale
Mark Quinn, Head of Enablement
