How Connecteam Reduced Time-to-First-Deal & Streamlined Training
Overview
Connecteam is a workforce management SaaS platform that helps businesses streamline communication, operations, and training for deskless teams.
Connecteam’s enablement team was spending too much time on repetitive sales training, slowing down new hire onboarding and stretching resources thin. By introducing structured, self-paced simulations, they reduced time-to-first-deal, improved coaching efficiency, and empowered reps to train independently—freeing up managers for more strategic work.
Industry
SaaS, Workforce Management
CUSTOMER
user since
Dec 2024
Website
The Challenge: Scaling Sales Training Without Bottlenecks
Connecteam’s enablement team faced three major issues:
Too much time spent on basic sales training – Managers were stuck repeating the same fundamentals instead of refining advanced skills.
Onboarding inefficiencies – New reps learned at different paces, making group training sessions inconsistent.
Limited coaching bandwidth – Time spent on one-on-one role-plays meant fewer opportunities for strategic coaching.
We were spending hours covering the same material, rather than fine-tuning skills or offering deeper insights.
Chen Golan, Head of Enablement
Finding a More Scalable Training Approach
Before switching to a structured training platform, Connecteam explored:
Second Nature – Had latency issues and an unattractive price point.
Hyperbound – No trial option, rigid pricing, and limited flexibility in training structure.
They needed a solution that offered:
Scalable, independent learning – So reps could train at their own pace.
Customizable scenarios – Tailoring practice to different roles and skill levels.
Seamless implementation – Quick setup without a heavy operational lift.
How Connecteam Overhauled Sales Training
Connecteam integrated structured, AI-driven training simulations across multiple functions, including SDR, Sales, Customer Success, and Support.
1. Self-Paced Simulations to Free Up Manager Time
Reps complete six independent simulations before their first live role-play.
This ensures they build confidence before interacting with customers.
Managers review performance before live coaching sessions, making feedback more targeted.
2. More Strategic Coaching Instead of Repetitive Basics
Instead of covering fundamentals, managers focus on fine-tuning pitch delivery and handling objections more effectively.
Coaching sessions are now shorter but more impactful since reps come prepared.
Employees now come to live training already prepared, letting us focus on what really moves the needle.
Chen Golan, Head of Enablement
The Future of Sales Training at Connecteam
By adopting structured, scenario-based training, Connecteam has:
Reduced time spent on onboarding – Allowing managers to focus on high-impact coaching.
Created a scalable training framework – Ensuring consistency across global teams.
Empowered reps to train independently – Leading to more confident and skilled sales professionals.
With improved onboarding speed, reduced coaching effort, and more confident reps, structured training is now a key pillar of Connecteam’s sales enablement strategy.
We’ve completely changed how we train our sales team—scalable, focused, and designed for real results."
Chen Golan, Head of Enablement
