How 411 Locals Transformed Sales Training & Accelerated Performance
Overview
411 Locals is a digital marketing and local SEO company that helps businesses improve their online visibility and generate leads through search optimization
411 Locals needed a way to train sales agents faster while maintaining high-quality performance. Traditional role-playing exercises were inefficient, time-consuming, and difficult to track. By implementing structured sales simulations and performance tracking, they improved training efficiency, increased engagement, and helped agents build stronger customer rapport, leading to faster sales success.
Industry
Digital Marketing & Local SEO
user since
Nov 2024
Website
The Challenge: Making Sales Training More Efficient & Scalable
Training sales reps at 411 Locals was slow and costly. The main issues included:
Time-consuming role-plays – Manual training prolonged onboarding.
No structured skill tracking – Hard to measure progress effectively.
Delayed sales productivity – Longer ramp times meant lost revenue.
New agents took longer to reach their glide path, delaying sales and leading to higher attrition.
Jarrad Woliver, Training Director
Finding a Smarter Way to Train Sales Reps
Before switching to a new training system, 411 Locals experimented with:
Traditional sales role-plays – Effective but slow and unscalable.
Manual coaching sessions – Limited ability to track and standardize training quality.
They needed a more scalable, data-driven approach:
Instant onboarding – No lengthy setup required.
Automated skill tracking – Clear progress monitoring and feedback.
Scalable simulations – Allowing reps to practice real sales conversations.
How 411 Locals Overhauled Their Sales Training
411 Locals rolled out structured sales training simulations across multiple programs:
1. New Hire Training with Gamified Simulations
Engaging call flow practice and mock call evaluations.
Sales technique development with structured feedback.
Real-time coaching adjustments based on rep performance.
2. Performance Tracking & Ongoing Assessments
Scorecards and data-driven insights to track skill progression.
Automated evaluations to pinpoint areas for improvement.
3. Daily Incentivized Challenges
Scenario-based exercises to build reps’ confidence and sales instincts.
Motivational incentives to boost participation and engagement.
This has been like jet fuel for our development initiatives, driving faster skill growth.
Jarrad Woliver, Training Director
The Results: Faster Ramp Time & Stronger Sales Performance
Since implementing structured sales simulations, 411 Locals has seen major improvements:
Increased engagement – Agents are more proactive in training.
Better call readiness – Reps feel more confident before live sales conversations.
Stronger customer rapport – More trust-building and effective pitch delivery.
The Future of Sales Training at 411 Locals
By leveraging automated sales simulations, 411 Locals has:
Accelerated agent onboarding – Faster time to sales readiness.
Created a structured, repeatable training process – Standardizing success across teams.
Built a high-performance sales culture – Empowering agents with the skills to excel.
With faster onboarding, improved sales skills, and more confident reps, structured simulations are now a core part of 411 Locals’ training strategy.
We’ve completely transformed how we train sales teams—scalable, effective, and high-impact.
