ActiveCampaign helps businesses manage email marketing, automation and sales workflows. Its customer-facing teams need to learn new capabilities and explain them in real conversations.
More practice without more one-to-one sessions
Live role-play provides feedback, but each session needs another person. As training expands across teams, scheduling and trainer availability can limit how much practice each rep gets.
One-on-one training is great for feedback, but at scale, it became a major bandwidth issue.
Destiny YoungSr. Manager, Experience Quality ProgramsSimulations inside the training program
ActiveCampaign uses Solidroad simulations within key training programs, including go-to-market moments such as its Wavelength release. Rather than treating practice as a separate activity, the team builds it into the work of preparing people for product changes.
In an October 2026 review, Caitlyn Delehanty described the approach as becoming more systematic, with simulations included in key training rather than used only as individual exercises.
we kind of build like the simulations into key trainings, particularly around like GTM moments that we have here.
Caitlyn Delehanty, ActiveCampaign
Practice tied to specific skills
The team also connects simulations to behaviors it wants reps to improve. That gives learners an opportunity to rehearse the relevant conversation and receive feedback as part of their training, rather than waiting for the next customer interaction.
